• Plays a key role in CloudFronts lead generation strategy and identify new prospects to help grow our business. Optimizes lead acquisition processes and provide input for improvements.
• Builds and cultivates prospect relationships by initiating communications and conducting follow-up communications to move opportunities through the sales funnel.
• Grow new leads and optimize our marketing automation and lead nurturing processes via converting site traffic through calls-to-action, landing pages, and lead generation content.
• Project managing, coordinating marketing strategies and activities for CloudFronts. Executing various marketing tasks such as updating WordPress websites, running email campaigns, and managing social media profiles.
• Executing the social media marketing strategy for CloudFronts, focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare, and Instagram.
• Responsible for SEO, content creation, creating strategy, content calendar creation and management, design and web management, setting monthly / quarterly goals, implementing offers.
• Responsible for engaging on LinkedIn, Twitter, and Facebook by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement with our clients’ LinkedIn Company Pages.
• Explore, recommend and optimize communication methods and vehicles to engage with various audiences as part of a fully integrated marketing plan.
• Creating Marketing Collaterals (Product Brochures, Datasheet, Case Studies, One Pagers) Maintaining brand consistency throughout all brand representations
• Providing design and direction for collateral, web, social media and other visual communications media for the company.
• Conducting competitive analysis studies on client competitors, including digital footprint analysis.
• Explore, recommend and optimize communication methods and vehicles to engage with various audiences as part of a fully integrated marketing plan.
• Responsible for managing blogs, Scheduling, Sharing & Publishing Content, Customer Service, Social & Brand Monitoring, Engaging in Conversations, staying up to date with Industry Related News, Promoting Blogs. analysing Data, Coordinate and manage special events.

People who excel as a Inbound Marketing Specialist must have:

• Bachelor's degree in business, marketing, or equivalent preferred.
• A minimum of 3 years marketing experience in a corporate marketing role in a B2B capacity. Experience with an IT organization a plus.
• Project Management and/or Social Media Marketing experience on all major social media platforms – LinkedIn, Twitter, Facebook, Google+, YouTube, and SlideShare.
• Experience working with WordPress, email marketing tools, Google Analytics, Hoot Suite, or other various tools.
• Proven and verifiable examples of marketing successes and wins.
• Impeccable attention to detail.
• Strong writing and editing skills, with ability to write creative with minimal direction.
• Experience working with WordPress, email marketing tools Google Analytics, or other various tools.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• In-depth knowledge and understanding of all aspects of marketing communications, including brand communications, spanning print, digital and online.
• Knowledge or experience of CRM and/or marketing automation tools preferred.
• Ability to operate under pressure and meet multiple, competing deadlines.

Key Attributes to fit into CloudFronts Culture:

• Growth mindset to enhance influence and accelerate results. Be outward-facing, emotionally intelligent and conversationally flexible
• Organized to stay focused on a big picture and to prioritize competing responsibilities.
• Pragmatic to get work done with the resources available to them.
• Take ownership and initiative to fix their problems and move forward fast.
• Excellent communication skills both verbal and written.
• Team player, Competitive person, Able to handle pressure.
• Motivated and driven to succeed, Performance and deadline orientated.
• Planning and organizational skills, Attention to detail, Positive attitude.
• Curious to be empathetic, creative, innovative and ability to learn quickly.