› Current Openings › Inbound Marketing Specialist

Inbound Marketing Specialist

 Leave a comment

Headquartered in Mumbai, CloudFronts offers complete Dynamics 365 (CRM, Operations and Financials) implementations, Power BI Analytics and Azure Infrastructure services. Our Industry focused solutions like our Integrated Field Service solution are based on our experience deploying global customers with complex requirements on the Dynamics platform.

We are a Gold Cloud Platform, Gold Analytics and Silver Cloud CRM Microsoft Partner.

Spend a few minutes browsing our website www.cloudfronts.com to get to know us a bit more.

We are currently looking for a Inbound Marketing Specialist with the following credentials:

Main Purpose of this Role:

As an Inbound Marketing Specialists at CloudFronts, you will be leading marketing team and partner with our sales teams with the goal to foster increased pipeline and revenue growth. You will be responsible for implementing Inbound Marketing strategy to significantly increase sales pipeline and assist with creating an inbound Marketing
Strategy. You will oversee marketing strategy, executing marketing activities, delivering on social media activities, attracting site traffic, converting that traffic into new leads for the business.

Job Responsibility:

  • Plays a key role in CloudFronts lead generation strategy and identify new prospects to help grow our business. Optimizes lead acquisition processes and provide input for improvements.
  • Builds and cultivates prospect relationships by initiating communications and conducting follow-up communications to move opportunities through the sales funnel.
  • Grow new leads and optimize our marketing automation and lead nurturing processes via converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Project managing, coordinating marketing strategies and activities for CloudFronts. Executing various marketing tasks such as updating WordPress websites, running email campaigns, and managing social media profiles.
  • Executing the social media marketing strategy for CloudFronts, focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare, and Instagram.
  • Responsible for SEO, content creation, creating strategy, content calendar creation and management, design and web management, setting monthly / quarterly goals, implementing offers.
  • Responsible for engaging on LinkedIn, Twitter, and Facebook by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement with our clients’ LinkedIn Company Pages.
  • Explore, recommend and optimize communication methods and vehicles to engage with various audiences as part of a fully integrated marketing plan.
  • Creating Marketing Collaterals (Product Brochures, Datasheet, Case Studies, One Pagers) Maintaining brand consistency throughout all brand representations
  • Providing design and direction for collateral, web, social media and other visual communications media for the company.
  • Conducting competitive analysis studies on client competitors, including digital footprint analysis.
  • Explore, recommend and optimize communication methods and vehicles to engage with various audiences as part of a fully integrated marketing plan.
  • Responsible for managing blogs, Scheduling, Sharing & Publishing Content, Customer Service, Social & Brand Monitoring, Engaging in Conversations, staying up to date with Industry Related News, Promoting Blogs. analysing Data, Coordinate and manage special events.

People who excel as a Inbound Marketing Specialist must have:

  • Bachelor’s degree in business, marketing, or equivalent preferred.
  • A minimum of 3 years marketing experience in a corporate marketing role in a B2B capacity. Experience with an IT organization a plus.
  • Project Management and/or Social Media Marketing experience on all major social media platforms – LinkedIn, Twitter, Facebook, Google+, YouTube, and SlideShare.
  • Experience working with WordPress, email marketing tools, Google Analytics, Hoot Suite, or other various tools.
  • Proven and verifiable examples of marketing successes and wins.
  • Impeccable attention to detail.
  • Strong writing and editing skills, with ability to write creative with minimal direction.
  • Experience working with WordPress, email marketing tools Google Analytics, or other various tools.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • In-depth knowledge and understanding of all aspects of marketing communications, including brand communications, spanning print, digital and online.
  • Knowledge or experience of CRM and/or marketing automation tools preferred.
  • Ability to operate under pressure and meet multiple, competing deadlines.

Key Attributes to fit into CloudFronts Culture:

  • Growth mindset to enhance influence and accelerate results. Be outward-facing, emotionally intelligent and conversationally flexible
  • Organized to stay focused on a big picture and to prioritize competing responsibilities.
  • Pragmatic to get work done with the resources available to them.
  • Take ownership and initiative to fix their problems and move forward fast.
  • Excellent communication skills both verbal and written.
  • Team player, Competitive person, Able to handle pressure.
  • Motivated and driven to succeed, Performance and deadline orientated.
  • Planning and organizational skills, Attention to detail, Positive attitude.
  • Curious to be empathetic, creative, innovative and ability to learn quickly.

Liked it? Share it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.