In retail, success relies on a consistent customer experience across web, mobile and physical storefronts. The challenge for omni-channel retailers is ensuring the same level of service and convenience in physical locations as online—from stocking the same variety of inventory to offering personalized recommendations based on browsing and buying behaviour.
Dynamics 365 Connected Store is a new application that provides insight into the retail space, helping physical retailers understand and improve the in-store experience by analysing disparate data from video cameras and IoT sensors to providing real-time and predictive insights that help store managers and employees make better decisions.
Dynamics 365 Connected Store uses observational data generated as customers move through the store, as well as the status of store equipment and product, to create employee alerts and actionable insights that can improve store efficiency. For instance, Connected Store can improve the checkout experience by triaging extra cashiers via instant notifications, based on sensor or camera data. Fluctuations in the condition of store equipment such as freezers and refrigerators can put product quality at risk. Connected Store, supported by Azure IoT Central, utilizes IoT sensors to monitor temperature and humidity, which can quickly highlight any anomalies to protect inventory.
Connected Store also tracks long-term trends in the retail space, illuminating patterns and opportunities across day-to-day, season-to-season activities and occurrences. Teams across the organization can stay updated with automated emails and a web app to review and report data. Whether you’re a regional manager who seeks to increase revenue and reduce cost by optimizing operations, a store manager who seeks to better-utilize their teams, or a store associate who seeks to better-prioritize their daily activities, Connected Store offers you benefits that can help you optimize customer experience.
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